I love my city Nairobi, but living in Nairobi has it short comings especially when it comes to trying to navigate through traffic that seems to ever be present especially during peak hours. Well instead of trying to keep dinner dates or meetings at some of your favorite restaurants why not try the new App Ed Barrow,the Managing Director created. Now Hello Food is trying to make sure no matter where you are, the possibility of tasting your favorite food regardless of traffic restraints is more accessible than ever.
This year, HelloFood a global online food delivery service designed a new app to service over 25,000 restaurants worldwide. The App has gained popularity this year most notably due to the success of said app. Originally just a website, the app allows users to source information on new restaurants, make an order, have the food delivered and pay for it all through the app.
HelloFood has taken advantage of the astronomical growth in the African mobile industry. In 2011, the BBC reported how the “African mobile market was the fastest growing mobile industry in the world.” Which fast tracked the company’s need to launch an app to increase its revenues in the continent. Gaming Realms a leader in the mobile industry and affiliate to portal Iceland Bingo, pointed out that because mobile Internet has become such a powerful trend, this sector has become extremely lucrative. Hence, the decision for HelloFood to make such a push to gain a foothold in the African market amid some stiff competition.
HelloFood by launching an app while the numbers of mobile users in the country continues to grow rapidly, is aiming to get a stranglehold of the market. If they can control the African market while it’s still in its infancy the app could well become the go-to app for food ordering in Africa. With a series of upgrades they could even potentially tap into the reservations market as well, in which Open Table has monopolized globally.
So go on, give it a try